RAACINE was founded to achieve a single goal - Healthy Skin. Using only the highest in quality ingredients, and achieving the prestigious USDA certification,
provides our customers comfort in the products they are using on their skin.
While we drive hard on results, we are also fun and playful.
We are the 'customer', real everyday women with skincare challenges as well as opportunities.
We like to wear yoga pants most days, and skip the makeup. We believe in authenticity, and we encourage our teams and our customers to be their authentic self. Just as our products have no fillers, perfumes or coloring agents – authenticity should be celebrated and embraced. Authenticity is us, and it is what is in the bottle.
3 Sisters & 1 Purpose
Nicole, Tara, Krista.
The beauty industry is a billion dollar industry, so what didn’t exist for these sisters for them to launch RAACINE? Science + Organic + Sustainable … when it didn’t exist, they said let’s do it. And RAACINE was born!
Skincare was not new for these sisters. Their collective ‘roots’ include years as being entrepreneurs including owning and operating medical spas and learning from the best and brightest in skincare.
They’ve been taking care of their skin for years, and the science behind skincare was not new for them either. What was missing, was a skincare company that delivered on the science they knew was important, using only organic ingredients, and has sustainable practices.
RAACINE is actually their family name (Fr: Racine) which in English translates to Root. They added the extra ‘A’ in the spelling as a play symbols, and since they thought it was worth a double mention representing the importance of Vitamin A and Antioxidants in skincare.
We are proud to be sisters, female founders, and yes Tara and Krista are twins!
Passion: We are passionate about people, passionate about wellness, passionate about skincare. In fact, everything we do, we do with passion. Passion an energy source for us.
Wellness: We believe wellness is maintained by balancing our physical health, mental health, spirits and community. Healthy skin also contributes to wellness and confidence.
Kindness: We practice kindness daily, with each other, with the world and with ourselves. Acts of kindness, big or small, have a compound effect in the world.
Accountability: We hold ourselves accountable for our actions and inactions. By being accountable with our clients we build trust and loyalty.
Fun: Fun, playfulness and humour. Our days are always better when we laugh, play and smile.
Courage: It is not about being brave, it is about being scared but doing it anyway. This is how we move forward and grow.
Inclusion: Equity, diversity and inclusion are a foundation for us. Every employee, customer and stakeholder should feel safe, welcome and able to be their authentic selves.
WE TAKE BEING A RESPONSIBLE BUSINESS SERIOUSLY
Business matters, but that is not all. People matter. Our community matters. The environment matters. Animals matter. The future matters.
PEOPLE FIRST, KINDNESS MATTERS
We have a fundamental belief that no matter what, people first and kindness matters. Everyone has a story, everyone deserves a chance, and sometimes a second chance. By living our value of kindness we hold ourselves accountable to always put people first.
We love animals and would never support any form of testing on them. RAACINE is proudly 100% cruelty free. Our RAACINE family includes, dogs, cats, birds, horses and bunnies.
"We make a living by what we get, but we make a life by what we give." Winston Churchill
At RAACINE we believe in the power of kindness and giving back! Even as a newer start-up, we've made it a priority to serve and give back where there is a need. Here are some examples of RAACINE supporting people and the community.
The Shoebox Project
The Shoebox Project for Women, supported by Dream, collects and distributes gift-filled Shoeboxes to women impacted by homelessness in communities across Canada and the US. Each thoughtfully created and decorated Shoebox is filled with items that can enhance self-esteem and reduce feelings of isolation for women in need.
Durham Hospice is a non-profit, community-based organization that provides practical, emotional and spiritual support to individuals facing advanced illness and death. Its mandate has always been to provide comfort and dignity for the person living with critical illness, as well as the best care and support for their families. Durham Hospice provides free and meaningful care to Durham residents and their families.
Supporting Local Business
Each week at RAACINE, we dedicate 10% of our marketing efforts and use our channels, to promote other local Businesses and Entrepreneurs.
All of our practices take care of the planet, and the planet will take care of us
We are committed to the earth, and our practices save on energy and reduces air pollution by 95%. We are committed to sustainable product packaging that is 100% recyclable. We are committed to sourcing local ingredients and suppliers, which also reduces transportation and emissions. We are committed to organic raw materials that are USDA certified which means they are free from toxins, pesticides and herbicides.