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We take being a responsible business seriously


Business matters, but that is not all. People matter. Our community matters. The environment matters. Animals matter. The future matters.  


People first, Kindness Matters

We have a fundamental belief that no matter what, people first and kindness matters. Everyone has a story, everyone deserves a chance, and sometimes a second chance. By living our value of kindness we hold ourselves accountable to always put people first.


We love animals and would never support any form of testing on them

RAACINE is proudly 100% cruelty free.  Our RAACINE family includes, dogs, cats, birds, horses and bunnies.  



"We make a living by what we get, but we make a life by what we give."  Winston Churchill

 At RAACINE we believe in the power of kindness and giving back!  Even as a newer start-up, we've made it a priority to serve and give back where there is a need.  Here are some examples of RAACINE supporting people and the community. 


The Shoebox Project

The Shoebox Project for Women, supported by Dream, collects and distributes gift-filled Shoeboxes to women impacted by homelessness in communities across Canada and the US.  Each thoughtfully created and decorated Shoebox is filled with items that can enhance self-esteem and reduce feelings of isolation for women in need.

Durham Hospice

Durham Hospice is a non-profit, community-based organization that provides practical, emotional and spiritual support to individuals facing advanced illness and death. Its mandate has always been to provide comfort and dignity for the person living with critical illness, as well as the best care and support for their families. Durham Hospice provides free and meaningful care to Durham residents and their families.

Supporting Local Business

Each week at RAACINE, we dedicate 10% of our marketing efforts and use our channels, to promote other local Businesses and Entrepreneurs.



All of our practices take care of the planet, and the planet will take care of us 

We are committed to the earth, and our practices save on energy and reduces air pollution by 95%.  We are committed to sustainable product packaging that is 100% recyclable.  We are committed to sourcing local ingredients and suppliers, which also reduces transportation and emissions.  We are committed to organic raw materials that are USDA certified which means they are free from toxins, pesticides and herbicides.